Thanking them at the end of a survey opens the door towards establishing good relations with the respondent and potentially entices future responses.
Good “Thank You” messages show appreciation for the time and effort taken by respondents to complete the survey, emphasizing that the given feedback is important. You can use the tips mentioned below.
Be Honest And Specific
One should, in particular, mention the survey or features of their feedback while thanking them for appreciation. Instead of “Thank you for completing our survey”, you would say, “Thank you, Sarah, for sharing your thoughts on our new app features; particularly useful was your feedback on the user interface”.
That proves one values the answer to the participant and it’s not a generic mail.
Emphasize The Impact Of Their Feedback
Let participants know exactly how their responses will be used and how their suggestions will be implemented.
For Example, bring up specific changes or improvements that are to be made as a result of their input.
Example. “We are excited to let you know that your suggestions regarding improvements to our customer service response time will be implemented in the next quarter. Your voice truly makes a difference!” Transparency in this action gives value to their participation.
Professional Yet Warm
The thank-you messages are created by finding the perfect middle ground between being professional and being warm.
Ensure that it is friendly but still respectful in tone of voice that reverberates with the brand’s personality.
For Example, “We truly can’t wait to have you on board! Your responses are very invaluable in helping us grow to serve you better.” This creates a very positive aftertaste and experience for the respondent.
Using Multiple Channels
Consider thank-you messages through various platforms, so the messages will go out to your audience effectively. It might be via email, social media, or even a follow-up survey.
For Example. “You may also see our thank-you message on our social media pages, where we will collect all the top suggestions we received from our community. Stay tuned!” This way, with diversified communication channels, it is very likely that respondents will have received and read through your message.
Be Brief
Though thanking and giving details are important, conciseness will ensure that participants get through the message and appreciate it without feeling overloaded.
For Example, “Thanks for your time! Your feedback is very important to us, and we do look forward to implementing your suggestions.” Brevity helps in keeping the attention of the participant and delivering your message.
Encourage Future Participation
Allow participants to know that their opinions are valuable and you would like to hear back from them in the future. This will create a base of loyal participants. Example: “We’ll do another survey in six months, and we hope you’ll join in again.
Your insights are very instrumental!” Such an invitation to take part in future surveys portrays your commitment to continuous improvement and lets the participants feel their input is very important.
Add Relevant Visuals
Consider adding relevant images, icons, or even a very short video to your thank-you message. This will make the message more engaging and memorable.
You can easily share an infographic with key survey findings or include a very short video message from the CEO to thank them. Just be sure that it’s related and supports your message in its entirety.
Share Exclusive Content Or Insights
This can include special content or further insights from the survey for participants as a bonus. It could be a comprehensive report a sneak peek at what’s in the future of the products, or even some special webinars.
It doesn’t only show appreciation to participants but gives them further value, keeping them interested and engaged for future surveys.
Gamify The Experience
Make the thanking process more interactive and fun by incorporating gamification elements that create a scratch-off electronic card or utilize a spin-the-wheel kind of game from which participants can win prizes or discounts.
This would inject an element of surprise and delight, hence making it a more memorable moment to encourage further participation.
Follow Up Survey
Right after the first message of appreciation, you may want to conduct a short follow-up survey about the experience of having gone through the survey. It shows that you value their opinion and that you are always seeking ways to improve.
